Parallèle now has a 360° vision for the brands that it represents throughout its region, combining wholesale, retail and digital. Think of Parallèle as your brand affiliate.
In today’s market, and even more so in the future, developing these three channels will determine a brand’s success. Creating harmony between the different channels leads to a relevant and effective message being conveyed to the end consumer.
Parallèle is developing its e-commerce to manage the image and sales of its brands across different territories. E-commerce is also a key factor in forging sustainable relationships between its brands and consumers.